Creative Process

Let’s work together to bring your creative vision to life. It all starts with understanding your business objectives and setting up measurable results to convert sales!



We’ll discuss your business and user goals. This FREE consultation + questionnaire will help to identify the core essentials of your branding, website, or project. It’s also a two-way interview to ensure we’re on the same page.


Digital Handshake

Once I understand your business and user objectives, I will email an estimate for review. If everything looks good a signed estimate and deposit from you, will be accepted by me, as our digital handshake. Now the fun begins!


I will curate a mood board for you to approve. This is to confirm I understand your creative vision. Any existing imagery and content you have to contribute to project will be collected at this time. For UI/UX projects the DEFINE phase will also include user research, creating user personas and mapping out user flows.



After step 3 // DEFINE, I’ll begin drafting the initial design concepts for your review. Digital projects will receive one concept for review. The UI/UX concepts will iterated upon after testing/user feedback. Logos + branding projects will get at least 3 concepts for review.



What did and did not work for you? Let’s fine tune! If the 1 // DISCOVERY + 3 // DEFINE steps were done successfully, only a few rounds of refinement are needed to finalize the perfect design. If more time is required, we’ll discuss hourly billing options.


Once we hit the mark it is time to share it with the world! You will walk away with a new brand, website, user interface or user experience deliverable—SUCCESS! New design assets and a project summary will be sent to you via email or DropBox.

Let's Talk

Solid communication and outlined expectations lead to successful projects. This design process ensures we don’t waste time playing guess and check—we have businesses to run!

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